10 tips to make the most of social media platforms and tools


There is an ever-growing list of social media platforms and tools that businesses can use for marketing. But signing up for accounts is just the beginning. You also need to be able to take full advantage of the tools and features available to you. Read tips from members of the online small business community below.

Find out what Twitter users want from your content

Twitter can be a bit confusing for some brands. You may not know exactly how to interact with followers using limited characters and media. So it helps to look at research into what people expect on the platform. This Social Media Today post from Andrew Hutchinson features research straight from Twitter.

Convert Instagram followers into paying customers

An active social media following can be an asset, but only if you can actually convert them into customers. A few extra steps can help you close the sale once you’ve built a following. Learn more in this Startup Bonsai post from Christopher Benitez. Then visit the BizSugar Community to see what members are saying.

Increase your Twitter engagement

Twitter is an ideal place for quick conversations and answering customer service questions. But many brands struggle to create a consistently high level of engagement. Read this Social Media HQ by Christian Zilles for more information on this topic.

Consider Using Facebook Video Ads

Facebook offers a variety of advertising styles to connect businesses with customers. Video ads can be particularly powerful at getting a message across. This Sprout Social post from Chloe West has a guide to Facebook video ads for small businesses.

Use social media for workplace marketing

Social media isn’t just about communicating with customers. It can also be an effective method of workplace communication. Learn how to spread messages to employees on social media in this Pixel Productions post from Karen Anthony.

Save time when publishing new social media content

With so many social platforms and post types, posting to social media can take quite some time. However, there are tools available to make posting more efficient. Lyn Wildwood discusses one option in this blogging Wizard post.

Use these social media tools for freelance content writers

Social media is ideal for content writers looking to promote their services. But some platforms and tools are better suited to this niche than others. Elijah Shoesmith compares two social media tools for freelance content creators in this Inspire to Thrive post.

Learn the hottest marketing trends of 2022

Social media is certainly an important part of the marketing landscape in 2022. But it’s not the only trend that marketers should focus on this year. Rizza DC discusses 12 trends for this year. And BizSugar members commented on the post here.

Run social media contests with these giveaway apps

Giveaways can increase engagement and help you reach more people on social media. However, it can be a challenge to organize all the submissions. In this post, Adam Connell lists several apps available to help you organize successful social giveaways.

Master the art of marketing yourself

Social media is not just about promoting your business. It can also help you position yourself as an expert in your industry, potentially opening up more opportunities in the future. Marty Zwilling of Startup Professionals Musings shares tips on how to market yourself in this post.

To propose your favorite small business content to be considered for an upcoming community roundup, send your news tips to: sbtips@gmail.com.

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