TechCrunch Experts continues to collect and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve published over the past few weeks:

Growth Marketing

(TechCrunch+) Tap Your Community and the K-Factor to Boost Viral Growth: John Biggs interviewed to gain insight into driving viral growth:

Mariusz Gąsiewski, CEE mobile gaming lead, Google Andrew Yakovlev, creator of Solydaria Sam Zivot, marketing manager, StickerYou John Woznowski, CEO, Reality.co Jane Wang, CEO, Optimity

This article covers, among other things, the K-factor formula, which helps measure virality.

k=i*c

i = average number of invitations sent by each customer

c = average % conversion of each invitation sent

When it comes to growth marketing, ‘so much of CRO is psychological’: Growthcurve was recommended to us through our growth marketing research.

I spoke with founder Mulenga Agley about how their team assesses new customers and common marketing mistakes related to conversion optimization rates. Our interview also covered how they work with clients, with Agley explaining what advice they would give to a client on a $25,000 budget:

Let’s say it’s an early stage SaaS subscription business. If there is time, it would be ideal to invest in SEO and a highly defensible content moat to generate inbound, backed by continued growth experiments and CRO.

Software advice

For founders looking to launch apps, ‘being non-tech is not a limitation’: I spoke with business development director Wojciech Borkowski and CTO Peter Tuszynski of software development store Intent about project pricing, their customer intake process, and how they work with customers who have no previous technical experience.

It is important to have a proven process for product validation. Our customers are often very focused on the hardware side, which requires us to be more diligent in working on the software/firmware side of the project to make sure everything works together smoothly.

This post 3 Growth Marketing and Software Development Articles – TechCrunch was original published at “https://techcrunch.com/2022/03/18/techcrunch-experts-3-articles-on-growth-marketing-and-software-development/”