Every website wants to rank higher on search engine results pages (SERPs). So how do you increase your ranking? Search engine optimization (SEO) is one way, and building backlinks is a vital part of SEO.
While backlinks are still an important ranking factor, Google’s algorithm has become much more sophisticated over the years. As a result, simply buying backlinks is no longer enough to guarantee better SERP placement. If you’re not careful, buying backlinks could harm your ranking.
So, what should you do? The answer is simple: buy backlinks that will help your SEO. But how do you find high-quality backlinks? Keep reading for our top five tips.
Here are our top tips for buying backlinks that will help your SEO:
The first step in finding high-quality backlinks is researching the sites where you want to place them. Take some time to visit the site and look at its content, design, and user experience. Is it well-written and informative? Is it easy to navigate? Does it have a high Domain Authority (DA)? If yes, it’s likely an excellent place to buy a backlink. If not, move on to another site.
When placing backlinks on other websites, relevancy is critical. That’s because Google now penalizes sites that include irrelevant or low-quality links. So, ensure the site you’re buying a link from is relevant to your industry or niche. For example, if you own a pet store, look for sites about pets or pet care. A link from one of these sites will be much more effective than a link from a general news site or blog.
Domain Authority is a metric used by Moz to measure how well a website will perform in SERPs. In general, the higher the DA of a site, the better. So, when looking for places to buy backlinks, check each site’s DA using Moz’s free Chrome extension or by visiting Moz’s website directly.
Buying links from sites with high DA will help improve your DA score and increase your chances of ranking higher in SERPs. Of course, other factors are involved in ranking higher—like keyword density and meta tags—but links are still an essential part of SEO that shouldn’t be ignored.
Not sure if a site is trustworthy? Check reviews from other users before buying a link. These reviews can give you insights into others’ experiences with the site. You can find reviews by doing a Google search or by visiting review sites like Trustpilot.
Unfortunately, there are lots of people out there who are trying to scam businesses by selling low-quality or irrelevant links. That’s why it’s so essential that you take the time to research each site before buying any links. If something feels ” off,” it probably is. Trust your gut and move on to another site. There are plenty of other places to buy links—you don’t need to waste your time (or money) on a scammer.
These days, buying backlinks isn’t enough o guarantee better SERP placement. With Google’s ever-changing algorithms, you must be smart about buying links. So follow these tips to ensure you’re only putting your money towards backlinks that will help your SEO.