Joe Sugarman, the highly successful entrepreneur best known for his legendary BluBlocker sunglasses, has passed away at the age of 83.
The beloved businessman passed away peacefully on March 18.
BluBlocker Sunglasses founder and entrepreneur dies at 83
Joe Sugarman’s story is deeply inspiring and provides valuable lessons for entrepreneurs, aspiring entrepreneurs and small business owners.
In 1962, Sugarman’s electrical engineering degree was cut short when he was drafted into the military. He spent more than three years in Germany, serving with military intelligence and later the CIA. It was on his return home to Illinois that the avid American gave free rein to his entrepreneurial spirit and founded a small company marketing Austrian ski lifts in the US.
Sold electronics from him Family Cellar
In 1971, Joe Sugarman founded JS&A, which sold electronics from his family’s basement. The company’s success is linked to the entrepreneur’s flair for marketing and the savvy approach to customer service, something that all successful entrepreneurs should pursue. As the press statement on Sugarman’s passing states:
“The companies [JS&A] success was attributed to Joe’s unique approach to long-form advertising and his priority for customer service. In the early 1980s, Joe held seminars at his vacation home in Minocqua, Wisconsin, teaching his advertising techniques to other emerging companies, including The Sharper Image and Victoria’s Secret.
BluBlocker sunglasses are launched
It was in 1986 that Sugarman’s most legendary brand was born: BluBlocker sunglasses. Sugarman was able to draw attention to the dangers of blue light through a revolutionary infomercial, and the sunglasses became and continue to be a huge hit.
Like many successful entrepreneurs, Sugarman was not afraid to diversify and in 1993 launched The Maui Weekly newspaper, which updated the local community with important news. He also lectured on advertising and marketing around the world and was the author of seven books on marketing and advertising.
More failed than he succeeded
Joe Sugarman, who taught invaluable lessons to every business owner and entrepreneur, claimed to have failed more times than he had succeeded, always emphasizing the importance of learning from failure.
The story of this inspiring entrepreneurial figure offers multiple lessons for anyone who owns their own business or is thinking about starting their own venture.
Hard work, dedication, not being afraid to fail, innovating and prioritizing marketing and customer service are among the key attributes that have contributed to Joe Sugarman’s success and brought us the much-loved BluBlocker sunglasses.
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