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E3 is dead — long live E3

E3 is dead — long live E3

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E3 is dead. The Entertainment Software Association informs developers that it will wrap up the show in its entirety this year. That means no digital show in addition to the physical event that the organization canceled earlier this year.

Just got an email… It’s official, E3 digital has been officially canceled for 2022. Lots of mixed feelings about this…

— Will Powers? NYC (@WillJPowers) March 31, 2022

This is consistent with what various sources have told GamesBeat. Developers are looking for leadership and guidance to centralize around a focal point for game reveals this summer, but the ESA is falling short. This ensures traditional ESA partners are considering their options rather than committing to whatever would invade E3 2022.

That doesn’t mean the Summer Game Mess isn’t happening. Perpetual gaming event host Geoff Keighley was ready and waiting for this news. He revealed that Summer Game Fest will return in June, which is E3’s normal time frame.

Join us in June for @SummerGameFest – an industry-wide celebration of video games, with a spectacular live kickoff show hosted by @geoffkeighley

Sign up at https://t.co/1ZwAhZ66ie to be the first to know about the details. pic.twitter.com/P2eLRISqfQ

— Summergamefest 2022 (@summergamefest) March 31, 2022

The truly unique gaming event this summer is, of course, Jeff Grubb’s Summer Game Mess, which tracks the who, what, where, when and why of all gaming events for the rest of the year. Because as much as developers would like to focus around Keighley, many more will grow into their own events. And that makes it cluttered and annoying for game fans who just want to stay on top of the biggest announcements.

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This post E3 is dead — long live E3 was original published at “https://venturebeat.com/2022/03/31/e3-is-dead-long-live-e3/”


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