White label PPC services can be an excellent addition to your marketing agency if you’re looking to boost your revenue and expand your list of services. However, creating a white label PPC service from scratch is not easy, and there’s a lot to consider if you want to do it right.
In this step-by-step guide, we’ll walk you through the process of creating a white-label PPC service that can deliver results for your clients while keeping your cost per conversion low. In the end, you’ll have all the tools you need to start offering PPC services to your clients and expand your agency’s offerings.
1. Define Your White Label PPC Offering
The first step to creating a successful white label PPC service is to define the scope of your offering. What PPC channels will you be focusing on? What types of campaigns will you be offering? What industries will you be targeting? The answers to these questions will help you create a clear and focused offering that aligns with your agency’s strengths.
2. Design Your Brand Identity
Once you’ve defined your offering, it’s time to design your brand identity. This includes choosing a name for your service, creating a brand logo, and designing marketing materials such as landing pages, social media banners, and other promotional materials. Make sure your brand identity aligns with your agency’s overall branding to maintain consistency.
3. Build Your PPC Infrastructure
Now that you have a clear offering and brand identity, it’s time to build your PPC infrastructure. This includes setting up campaign templates, tracking pixels, ad creatives, and other campaign assets. If possible, automate as many parts of the process as possible to reduce costs and improve efficiency.
4. Set up Your Reporting and Communication Channels
Reporting and communication are crucial components of any white label service. Make sure you have a robust system in place for reporting campaign performance to your clients. This includes regular email communications, reporting dashboards, and other communication channels such as Slack or Zoom.
5. Get the Right Talent
Finally, it’s essential to have a skilled team in place to manage your PPC campaigns successfully. Depending on the scope of your offering, you may need to hire PPC experts, graphic designers, copywriters, or other professionals. Make sure you have the right talent and expertise on board to deliver results to your clients.
Creating a white label PPC service requires significant investments in infrastructure, branding, and talent. However, if done right, it can be a lucrative addition to your marketing agency and help you grow your revenue while expanding your offerings. By following the steps outlined in this guide, you’ll be well-prepared to create a white label PPC service that delivers results for your clients and adds value to your agency.
First, decide what type of services you want to offer and determine the scope of your white label PPC service. Will you focus on Google Adwords or Bing Ads? Are there other platforms you’d like to include? Also consider the types of campaigns you plan to offer and if they require any specialized skills or expertise. This will help inform the type of staff and resources you’ll need to build and maintain your service.
Once you have a clear vision for your white label PPC service, create an outline of the processes and procedures you plan to follow. Designing a workflow that clearly defines how each task will be completed is essential for making sure campaigns are properly implemented and results are tracked.
Next, build out the infrastructure you need to deliver your service. This includes setting up tracking codes for all campaigns, creating appropriate accounts and data sources, and developing reporting protocols. You’ll also want to create a comprehensive keyword list so you can optimize your campaigns for relevant search terms that drive conversions.