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Gwen Stefani’s signature winged eyeliner and red lip are almost as legendary as her music career. Recently, the singer launched her own makeup line called GXVE Beauty (pronounced “give”). I’ve tried every product to see which ones are worth the hype and which ones to skip. Loading Something is loading.
From JLo’s glowy skincare collection to Ariana Grande’s intergalactic-inspired rem beauty, the market is thriving with celebrity beauty labels, and Gwen Stefani’s GXVE Beauty (pronounced “give”) is the latest addition to the ranks.
In an interview with Vanity Fair, the “Let Me Reintroduce Myself” lead singer revealed that the idea for GXVE Beauty was born seven years ago, and according to an Insider press release, the products have been in development for four years. Each of the eight items in the first collection is inspired by Stefani’s signature look, but also aims to encourage makeup enthusiasts to experiment and create an aesthetic all their own.
A close-up of what the GXVE Beauty eyeshadow quad looks like in person. Julia Guerra
Unfortunately, celebrity beauty brands have a reputation for being hit and miss. This is largely due to the fact that when a beloved actress or musical talent endorses a brand, products are hyped before they are released to the public and rarely live up to consumer expectations. It is also often unclear how hands-on they actually are in the product development of their namesake brand.
What GXVE Beauty’s three lipsticks look like when swatched. Julia Guerra
To find out where on the spectrum Stefani’s makeup collection falls, I tested each product to get an accurate feel for their quality and performance. Overall, I would rate Stefani’s beauty label as above average, but with some room for improvement. Read on to find out which items were hits and flops, if any.
This post I tried the GXVE Beauty by Gwen Stefani Makeup Collection
was original published at “https://www.insider.com/guides/beauty/gxve-beauty-by-gwen-stefani-makeup-review”
