Job Opening for Associate Brand Manager in Blizzard Entertainment (Irvine, CA 92618)

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Job Category : Management
Company Name: Blizzard Entertainment
Position Name: Associate Brand Manager
Location : Irvine, CA 92618
Job Description : Team Name: Hearthstone Job Title: Associate Brand Manager Requisition ID: R012755 Job Description: Well met! The Hearthstone publishing team at Blizzard Entertainment is on a quest to find a passionate and talented Associate Brand Manager to join our family. This individual will support the Sr. Director of publishing, and drive go-to-market planning and promotions for existing and upcoming content. The ideal candidate has great project management skills, is data-driven, has a strong grasp of marketing strategy, and has experience launching highly visible marketing activations. The individual must be detail-oriented, proactive, collaborative, and have experience working within a matrixed organization, setting objectives, and building consensus with multiple stakeholder groups. Additionally, we are looking for an empathetic leader who will positively contribute to our team culture. Responsibilities Generate actionable insights through a deep understanding of our players, and establish global marketing strategies, product positioning, and KPIs to drive growth for the Hearthstone franchise Lead ongoing marketing planning and execution across Publishing – PR, Community, Creative, Growth Marketing, Partnerships, Web, and more. Ensure owned channel excellence, and continuously assess player journeys and performance data to optimize experiences across the marketing ecosystem Work with publishing leaders across regions to coordinate, develop, measure, and improve global marketing strategies and tactics Manage relationships with Hearthstone developers, cross-functional teams, and various publishing functions and promote collaboration and alignment against business and campaign objectives Collaborate with the broader commercial team and contribute to aspects of the business plan, including acquisition forecasting, launch/promotions timing, and lifecycle planning Work with 1st party partners and associated teams to secure promotional support for upcoming content Continually monitor local game analytics, as well as media and marketing program performance and make recommendations to ensure that business goals are exceeded Serve as the product expert to a broad set of comms stakeholders Manage approvals of programs, messaging, creative on behalf of the brand Requirements 3+ years experience marketing a high-profile brand and managing associated campaigns 3+ years experience designing a brand strategy, execution, creative thinking, and idea generation 3+ years’ experience leveraging consumer insights and business analytics to impact campaign objectives and design 3+ years experience with organizational and project management skills, with the ability to effectively manage & complete multiple priorities and projects simultaneously 3+ years experience designing and presenting data to leadership and stakeholders A passion for video games and the video game industry Preferred, not required Master’s Degree in Business Administration Direct experience marketing mobile games International experience Passion for and in-depth knowledge of strategy games, particularly Hearthstone Required Application Materials Resume Cover Letter which should include: Why you are interested in working at Blizzard What games you are currently playing **Only submittals with Cover Letters will be considered. Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against based on disability. Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.
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