|Job Description :
||Work Mode: Hybrid
Location: Bristol, Pennsylvania
The Robern Associate Director of Product Marketing and Strategy is responsible for management of Robern product lines from creation of new products through their removal from the product line, in addition to strategic product partnerships:
Develop strategic plans and programs that drive luxury product innovation – identify and satisfy market potential, obtain the desired profit through strategy development, execution, and sales growth
Oversee product road map, forecasting, and commercialization
Partner with design, engineering, supply chain, channel marketing, sales, finance, and customer service
Contribute to customer satisfaction
Seeking candidates who thrive in a start-up environment and are looking for limitless career opportunities!
Lead the development and prioritization of the 5-year New Product Development strategy to ensure long-term luxury standing, differentiation & profitable sales growth.
Determine global market potential by product and channel through research, analysis, customer feedback and product performance.
Manage the development of sales forecasts, market penetration, and recommend sales policies, budget estimates, and projected return on investment for all products.
Direct the creation of strategies and tactics to enter & win in unserved and underserved product categories to drive Robern to its strategic share goals.
Partner with Robern and Ann Sacks on luxury product development solutions.
Identify and proactively take action on opportunities to improve processes within the marketing organization and business.
Manage product prices, terms of sale and discounts recognizing our objectives and our competition. Approve the manufacture and establish prices for modified products.
Develop a personal expertise on product categories and markets including a complete intelligence file on competitors’ products, pricing, field activity, and channels of market distribution and end- user preferences.
Become familiar with product materials, manufacturing, packaging, and promotions.
Assist in preparing and coordinating special promotional programs to introduce new products to Sales and customers on a timely basis prior to their worldwide introduction.
Manage product manager to create comprehensive business strategies, sound project scope definitions and marketing analysis in all phases of product development.
Instrumental in working on the financial plan and strategic plan.
Identify cost reduction opportunities to increase product margins.
Analyze performance of each product in terms of profitability, volume contribution to product line and its potential, and recommend, where applicable, product line extensions and discontinuations or more emphasis through marketing programs.
Assure the new product vitality for Robern overall remains at objective through proper use of obsolescence and life cycle management.
Requires a Bachelor’s Degree in Marketing or related field; MBA in Management/Marketing preferred.
Minimum 10-12 years’ marketing experience with progressively more responsibility and a track record of results.
Approximately 10-20% travel is required.
To fully demonstrate our commitment to the health, safety, and wellbeing of our associates, we are requiring all U.S. based team members to be fully vaccinated against COVID-19 as a condition of employment. We believe this path forward further strengthens our workforce and the future growth and resilience of our company and community. Individuals with medical conditions or sincerely held religious beliefs that prevent them from getting the vaccine may request an exemption from the vaccine requirement.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Why Work at Kohler Co.?
Kohler Co.’s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact email@example.com. Kohler Co. is an equal opportunity/affirmative action employer.