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| Job Category : | Management |
| Company Name: | HelloFresh |
| Position Name: | Associate Manager, CRM Reactivations |
| Location : | New York, NY |
| Job Description : | Come see what’s cookin’ at HelloFresh!At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.Job Description:HelloFresh is looking for an Associate Manager to help us scale our CRM Reactivations team. As a key member of a growing team, you will own the Campaign Management for one of our brands.You will be responsible to lead how we design and execute campaigns across multiple channels to get back our former customers. You will have great internal partners to set you up for success.Candidates must have a passion for CRM Marketing, a strong analytical drive, and be excited to push the limits.You will…Own execution of our campaigns to ensure we deliver on our weekly goalsObsess with automation as we want you to do the least amount of manual tasksDevelop and execute advanced segmented email and cross-channel marketing campaigns in Salesforce Marketing Cloud, primarily focused on conversion of former customers (cancelled customers).Be responsible for mobile channels — SMS, in-app and app push — owning planning, creative & execution processes and internal partnersOwn day-to-day processes and quality control — including but not limited to — segmentation, merging creative with data to craft personalized campaigns, and improve workflows through automation in SalesforceCollaborate with relevant teams (Analytics, Creative, Product, Data Science, Engineering) to scope new opportunities around personalization, automation & personalization, gather data requirements, and validate dataConduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategyWork with brand and creative teams to ensure campaign assets planned, briefed, and completed on time, supporting increasingly personalized marketing campaignsYou are…An incredible operator, passionate about execution, automation, and scaling your impactDetail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environmentHave a can-do attitude and willing to jump in and help where needed in terms of team initiativesStrategic and analytical thinker who is comfortable thinking in terms of short and long-term goalsStrong interpersonal skills and can collaborative effectively with relevant teams and people at all levelsExcited to automate workflows, tackle problems, and grow our communications to be best-in-class across multiple channels.At a minimum, you have…Bachelor’s degree – in the field of business or marketing ideallyAt least 3 years of marketing experience with demonstrated success in email marketing from conception to completion (includes campaign setup, segmentation, calendar management, data analysis). Experience with multiple channels — app push, in app, SMS — is a big plus.At least 1 year of experience analyzing marketing data and creating insights that translate into business strategyExperience with Salesforce Marketing Cloud, as well as experience building user journeysBasic -or higher, knowledge of HTML, ampscript, SQL and other similar technologiesIt is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.Job Type: Full-timePay: $90,000.00 – $100,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveProfessional development assistanceReferral programRelocation assistanceRetirement planTuition reimbursementVision insuranceSchedule:8 hour shiftEducation:Bachelor’s (Preferred)Experience:Salesforce Marketing Cloud: 1 year (Required)Work Location: One location |
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