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|Job Category :||Management|
|Company Name:||Erus Energy LLC|
|Position Name:||Digital Marketing Manager|
|Location :||Tempe, AZ|
|Job Description :||Digital Marketing Manager
Search Engine Optimization (SEO)
Utilize customer’s buyer’s journey to create innovative multi-channel engagement programs
Diagnose our current website to optimize it for higher rankings in SEO
Author rich content designed to shift perception and acquire net-new marketable contacts
Customer Success Management
Assist with creating strategies to help generate positive reviews
Help generate reviews through software platform at various points in sale process
Ensuring that all social media business listings are up to date, correct, and aligned with Erus’s sales and marketing strategy.
Paid Search – Lead Generation
Manage program budget with accountability for campaign ROI
Partner with external agencies in support of campaign asset creation and execution, where required
Ensure proper execution of all activities, inclusive of gathering proof of performance (POP) post-campaign, measure success, and provide recommendations for optimization
Provide visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies
Job Level Specifications:
Advanced knowledge of marketing principles and program development and demonstrated knowledge of effective engagement processes and tools
Knowledge and use of CRM and marketing automation software and web analytics software (e.g. Power BI, Google Analytics; Google Web Trends) required
Ability to effectively collaborate and develop campaigns that drive leads and engagement
Strong ability to craft compelling, audience relevant messages and stories
Distribution, education, or technology experience are preferred, but not required
Knowledge Skills Ability
Marketing planning and execution – Experience in developing integrated (digital and traditional) campaigns and programs
Results oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multi-tasking environment. Experience using analytics and metrics to guide campaign development and drive demand generation efforts
Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style
Operational excellence – Implement and follow processes that support a collaborative team and client experience. Bring ideas for improvement to the table
Business acumen – understand the big picture of the business and how to support business goals
Supervision – self-starter exceptional ability to follow through
Creativity – up to date on current marketing trends and techniques, ability to innovate while following brand guidelines
Min. 3 year of experience planning and executing multi-channel programs including, but not limited to Paid Search, Display Ads, Programmatic, Paid Social, etc
Competitive pay based on experience
A choice of medical, dental, vision, life, and short-term disability insurance, pet discount program, 401k with company match, 2 weeks of paid vacation, 1 week of paid sick time per year, and 8 paid holidays per year
Employee Referral Program
Customer Referral Program
Why join us?
Erus Energy is a leading solar energy company headquartered in Phoenix, Arizona with offices located throughout Arizona and Texas. With over 17,000 Customers in 6 states across the USA, Erus Energy is the premier choice for employees and customers.
Find out more about us by visiting our website at http://www.erusenergy.com/
Erus Energy is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws.
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