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|Job Category :
||Digital Marketing Manager
||GuineaDad in Los Angeles, CA 90013
|Job Description :
||About usAt GuineaDad, we create innovative products and contents for guinea pigs and other pets around the world. We are the thought leader in product and content creation with hundreds of thousands of customers and fans! Be part of the winning team that will change the world, and help animals and people on the way.Homepage: www.guineadad.comSocial Media: www.instagram.com/guineadad // www.youtube.com/guineadadJob BriefWe are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness.Main ResponsibilitiesYour responsibilities will include:Creating and executing a strong performance marketing strategy & execution planDeveloping and managing digital prospecting and remarketing campaignsManaging budgets and campaigns across all digital channels to drive strong return on investment and efficient CACEnsuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channelIdentifying and testing new channels to continue to meet or exceed established critical metricsWorking closely with the management to share funnel conversion improvement ideas, feedback & present results.Key RequirementsYou have a Bachelor or Master’s degree in Marketing, Business Administration or related field.You have 5+ years of prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.Your relevant experience above is in a similar company or consumer goods company that manufactures and sells own products via online channels.You have two or more years of experience with Shopify and Amazon.You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.You are a highly goal-oriented individual and have excellent communication skills.You are open minded, curious and a strong problem solver.LocationWe are expanding in Los Angeles, and building another team here from scratch, so the exact location is to be determined and may change. However, we are likely to work together from WeWork or another shared office locations in downtown LA. Not Remote.Job Type: Full-timePay: $50,000.00 – $70,000.00 per yearBenefits:Employee discountPaid time offSchedule:Monday to FridayAbility to commute/relocate:Los Angeles, CA 90013: Reliably commute or planning to relocate before starting work (Required)Education:Bachelor’s (Required)Experience:Digital Marketing: 5 years (Required)Work Location: One location
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