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|Job Category :||Management|
|Company Name:||Singer Equipment Company, Inc|
|Position Name:||Digital Marketing Manager|
|Job Description :||The Digital Marketing Manager is to oversee all aspects of our digital marketing activities. Responsibilities include oversight of our email marketing activities, SEO/SEM, monitoring and evaluating media and display advertising campaigns, and managing our sales enablement platform. The Digital Marketing Manager will be part of the Marketing Operations Team and will report to and work closely with the VP, Marketing.Responsibilities:Executes, measures and reports performance of all digital marketing campaigns and assesses against goalsUtilizes strong analytical abilities to evaluate end-to-end customer experience across digital channelsEvaluates emerging and existing technologiesIdentifies trends and insights and optimizes spend and performance activities accordinglyOffers new and creative growth strategies through digital marketingCollaborates with internal teams to create landing pages and optimize user experienceCollaborates with agencies and other vendor partnersSupport additional marketing projects and efforts as requestedThe duties and responsibilities described are not necessarily an exhaustive list. Additional duties and responsibilities will be assigned to the Digital Marketing Manager as merited or as necessitated by business demands.Ideal Candidate Will Possess the Following Skills and Abilities:Demonstrable experience managing SEO/SEM, marketing database, email, and/or display advertising campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website marketing tools – Google Analytics, Google Search Console, SEMRush, etc.Working knowledge of ad serving toolsExcellent time-management and organizational skills, and the ability to accurately complete tasks and reports on a timely basisSelf-motivation and the ability to work independentlyHighly developed, demonstrated teamwork skills including comfort giving and receiving critiquesBachelor’s degree from an accredited collegeFive (5) or more years of relevant experienceAt Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays.EOE/M/F/Veterans/DisabilityJob Type: Full-timeBenefits:401(k)Dental insuranceHealth insurancePaid time offWork Location: Remote|
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