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| Job Category : | Management |
| Company Name: | 15toknow LLC |
| Position Name: | Director of Consumer Marketing |
| Location : | Remote |
| Job Description : | NEW POSITION – COMPANY IS GROWING ~~Title: Director of Consumer MarketingType of Position: Full-timeLocation: Remote / HybridReports to: COOQualifications: 5-7 years’ experience in a healthcare Marketing or related environmentRequirements: A successful track record in digital marketing / content strategy with proven project management skills and experience in implementing highly effective programsInnovative data-driven approach to marketingSolid budget, management implementation experience with martech platformsStrong communication, analytics and collaboration skillsDemonstrated interest in new ways of thinking, innovative approaches, and applications to improve customer experienceEducation: Bachelor’s degree preferred in related field. Equivalent education and experience considered.Travel: 0 – 5 %Position Overview: Director of Consumer Marketing will play a pivotal role in helping the company strengthen our brand by developing an innovative strategy. Responsible for managing all aspects of the brand’s marketing campaigns, operations, review budget, set goals, and conduct market research. Lead change management plans and training programs to support business for martech capabilities.Key Responsibilities: Create and lead a budget management, work plan and timeline for the rollout of content expansion and martech platform costsWork closely with the COO, Sales, and tech team on Product updates, page performance, viewability, and other factors to enhance site performanceDrive the development and execution of marketing for 15toKnow with significant focus on digital approachesMake an in-depth assessment of available channels and tools, leverage industry best practice and recent developments and will integrate all this into a high- impact roadmap for 15toKnow, built around an engagement plan for consumers as well as non-consumer (providers/health care professionals) driving the 15toKnow brandDevelop a view of the evolving competitive landscape and leverage a broad perspective across the industry to identify and drive best practice around digital expertiseWork closely with medical, non-consumer strategy, compliance, and IT colleagues to set shared goals and promote new customer interactionsDrives innovation culture and coordinates with multidisciplinary teams at15toKnow to develop innovative digital tactics and apply metrics / analyticsOther Skills: Computer Skills: Including but not limited to MS.Other required skills: The ability to communicate with all levels of the organization. This position also requires a solid, self-directed individual who can excel both independently and as a team player in a fast-paced, entrepreneurial environment. Candidates must be able to complete tasks according to accepted levels of quality.Experience in a growing entrepreneurial company is preferred. Excellent work ethic, enthusiasm, and positive energy.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. solidPhysical Demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Physical Demands: While performing the job duties of this job, the employee is occasionally required to walk; sit; stand ; use hands to fingers; handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. Employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.Work Environment: The noise level in the work environment is usually minimal.We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.Competencies:To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position.Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfullyOral communication—the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills and conducts meetings.Judgment—the individual displays willingness to make decisions, exhibits sound and accurate judgment and makes timely decisions.Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans.Job Type: Full-timePay: $60,000.00 – $90,000.00 per yearBenefits:Health insuranceSchedule:8 hour shiftWork Location: Remote |
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