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|Job Category :
||Director of Marketing
|Job Description :
||Director of Marketing RoomEquityWhat we are looking for: Outstanding Director of Marketing with the relevant and appropriate background to execute the responsibilities noted below. Our goal is to find a Director who is passionate about revolutionizing the home ownership industry, managing government relations, and being a part of a rapidly growing startup.Who we are:RoomEquity is a revolutionary way for people to pool their resources and co-buy a home. We are a community-driven co-home-ownership platform providing a more attainable and hassle free way of owning a home (Primary Residence). RoomEquity’s unique co-op mortgage makes home ownership a reality for the renting generation. Our services simplify all of the processes of buying and owning shares of a home, creating an entirely new meaning to homeownership. Our innovative ownership model is the easiest, smartest, and most responsible way for people to realize the benefits of home ownership. Our tech enabled management and warranty service paired with our unique social network platform, increases the social benefits and removes the cost barriers of home ownership.Who you are:Bachelor’s degree plus minimum of 8 years of marketing/public affairs experienceExtensive knowledge of the housing industry, or experience with an early stage startup in a high-growth phasePrevious experience advocating on behalf of a complex, rapidly-growing business in a complicated political environmentComposed under pressureExperience working with PR/Marketing firms and freelancers and ability to determine scope of workExperienced with making budgets and coordinating with external agencies on cost and logisticsExperience working with social media influencersExperience working with reporters and successful story placementData driven insightsStrong cross-functional communicator and team playerSelf Starter who can design successful marketing campaigns at the local and national levelKnowledge of e-mail marketing and whatsapp/messenger marketingExperience with SEOStrong negotiation skillsWhat you’ll be doing, but not limited to:Analyze consumers, define targets and drive marketing strategyKnow when to start marketing campaigns using multiple channelsEvaluate and timely communicate government relations outcomes and changes to the company’s advocacy prospectsCreate a vision and execution plan for the marketing strategy necessary to meet the needs of an evolving business, with a focus on efficiently expanding geographic impact and enhancing core competencies in advocacy, communication engagement, and coalition buildingAdvocate for and represent RoomEquity at the state and local level in collaboration with the Legal and Public Affairs teamsProject Management- Manage simultaneous deadlines and prioritiesManage agency and vendor relationshipsDevelop and execute media relations strategies and strategic communications plansDevelop and maintain a keen understanding of real estate industry trends, and think creatively to capitalize on those trends to generate favorable press coveragePartner with external agencies as well as internal stakeholders (including sales, product, and data science) to orchestrate effective, data-driven pitching strategies and PR campaignsRequirements:Ability to make data-driven decisions, segment audiences and define marketing strategyFundamental understanding of statistics and experience successfully applying statistics in marketingExperience running marketing campaigns and monitoring conversion and success in multiple channelsKnowledgeable about latest marketing platforms, their capabilities and costsAbility to produce well designed professional looking Powerpoint presentationsStrong written and verbal communication skillsMust be authorized to work in the US. Position not eligible for Visa sponsorshipCompensation & Benefits:Competitive salary and stock optionsAbility to make significant impact due to small team size and dynamic, start-up environmentParking and Transportation: You are eligible for reimbursable transportation costs (on-siteparking, SmartBenefits Transit Pass) for up to $285/month.Great Work Space: Our office is located in the heart of downtown, steps away from the WhiteHouse and every metro line. Our team occupies a penthouse space, which has access to the roof,for those who enjoy lunch with a view.Working Environment: Our office boasts snacks and drinks, a coffee bar, monthly happy hours, ameditation room, studio work space (floating co-working space), an on-site gym with showersand a locker room, and access to the newest technology platforms. However, given the currentCOVID and post-COVID work space, this position may also be done remotelyRoomEquity encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions, and ages, as well as veterans and individuals with disabilities.Job Type: Full-timePay: $180,000.00 – $300,000.00 per yearSchedule:Monday to FridayAbility to commute/relocate:Washington, DC 20001: Reliably commute or planning to relocate before starting work (Preferred)Experience:Marketing: 1 year (Preferred)Work Location: Remote
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