|Job Description :
The Strategic Revenue Management (SRM) team is looking for someone who is passionate about Revenue Management / Pricing and energized by working at the intersection of marketing, sales, finance, analysis, and insight. You will be hands on, action oriented, and accountable as we build out a best in class Global Revenue Management capability that helps drive the performance of General Mills now and into the future.
In this role you will support our Global GMI business partners as you provide SRM support for International with extra focus on EUAU markets. You will partner with Managing Directors, Finance, Brand and Sales teams providing analytical rigor to make recommendations on Price, Trade, Price Pack Architecture, Mix, and Terms to drive top line and/or bottom-line benefits to GMI.
Strong candidates for this role will demonstrate business acumen, financial acumen (analysis and measurement) as well as experience/passion for learning and development. Given the virtual nature of this role, excellent communication & presentation skills are required.
In this role you will develop a deep understanding of P&Ls and how to manage a business for sales and profit. You’ll also gain cross-functional exposure with Trade Finance, Finance, Sales, and Brand teams as you help the segments (EUAU, ASLA) build their SRM plans.
Drive Strategic Revenue Management (SRM) work for General Mills – Partner with General Mills Global operating units to partner, build, teach, and deploy SRM strategies and tactics for International.
Partner to Deliver The Business
Provide direct support and partner with International SRM teams in the development of their SRM plans and 3 year roadmaps:
Leverage strong business, analytic, and influencing skills to build SRM plans and 3-year roadmaps that supports brand strategy, financial needs and market conditions.
Assist in identifying potential SRM opportunities and lead ideations with EUAU to identify new opportunities.
Partner deeply across functions to drive results: SRM Team, Operating Units/Brand, Finance, Trade Marketing, Sales, Category Management, and Consumer Insights.
Conduct analysis, and provide insights, leveraging existing and new tools, surface insights, draw conclusions, make recommendations, and influence business partners to consensus and action.
Leverage SRM Tools, when available.
Provide Pricing expertise and Thought Leadership:
Provide subject matter expertise on all 5 levers of SRM: Price, Trade, Price Pack Architecture, Mix, and Terms. Recommend optimal merchandising levels, depth, frequency, recommend consumer price points, and gaps to competition.
Use multiple techniques, tools, and data sources to develop and analyze potential price/SRM moves.
Evaluate price structures and trade spending, use historical performance and predictive models to explain current business performance, and model future outcomes due to price changes and competitive moves
Build & Deploy SRM Capabilities
Develop deep understanding of EUAU Trade spend to enable the creation of activation meetings: Bring forth Trade insights and opportunities, share tracking information, revenue drivers, and help optimize price/trade/SRM plans.
Integrate SRM into PEAK processes
Provide thought leadership consultancy and apply creative solutions in the development of pricing and decision-support tools
Collaborate cross-functionally across SRM team, Digital & Technology, and other partners to define requirements for new tools and systems
Influence, educate, and train our International partners to adopt new tools
Champion SRM via outstanding support; becoming a valued counsel to the Global teams
Lead any efforts to adapt and redeploy existing NAR SRM tools.
Lead Learning and Development by leveraging existing SRM team L&D as well as creating new customized L&D for Global operating segments. Strong presentation skills online required.
Deploy annual L&D for Commercial Partners (e.g. 101, 201, SRM PPA, Mix, and other Lever training)
Develop new intellectual capital for the SRM team to share with broader organization
Business, Analytic and Financial Acumen
Ability to operate effectively in white space, comfort with quantitative and strategic challenges, strong analytic skills, business acumen, and understanding of market dynamics.
Comfort pulling, using, and analyzing multiple data sources: e.g. Syndicated data (Nielsen / IRI / Spins), household panel data, GMI Financial Data, Trade Planner data, shopper card data, and switching data.
Cross Functional Influence/Collaboration
Bachelor’s Degree in Business or a Quantitative field
Experience with Sales and or Marketing analytics
Experience with Financial systems and tracking
Consumer Pricing and Trade Analytics expertise
Advanced degree (Masters) preferred
Previous CPG Revenue Management experience highly valued
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.