| Job Category : | Management |
| Company Name: | BANKSOUTH |
| Position Name: | Marketing Manager |
| Location : | Greensboro, GA |
| Job Description : | MARKETING MANAGEROverview: Under direction of the VP, Director of Marketing, this roles primary responsibility will be to serve as the lead for content production in our multi-channel marketing programs to drive awareness, deliver actionable methods to drive growth, and generate leads for B2C and B2B prospect acquisition as well as customer retention and growth. This person will be responsible for content creation, marketing communications, web content development, advertising and assist with marketing analytics and operations for the company. This position will partner closely with sales/production, executive, operations, and other group/division leaders to drive customer acquisition, retention, and cross-sell all with the goal of enhancing the well-being of customers, employees, the communities, and shareholders we serve. This position has the availability to work out of any of our operation locations including Greensboro, Watkinsville, Atlanta, or Savannah, there may be remote work available in the future, however you must be available to work in person at one of these specified locations.Benefits: Employee coverage for Medical, Dental, Life, Short-Term Disability, Long-Term Disability is 100% company paid.Employee coverage for Vision is 50% employer paidOptional Accident and Critical Illness Plans availableFlexible Spending Account401k with employer matchGenerous Paid Time Off policy11 Paid HolidaysEmployee Assistance ProgramDiscount ProgramsResponsibilities Include: – Manage and implement an accurate and timely revision and refresh of website content for all applicable website(s) locations on a regular basis. Develop and refresh where needed as our business requirements evolve.- Create and implement a content strategy that will address and achieve customer acquisition, retention and growth targets as determined by management; execute and monitor effectiveness of those content strategies as they relate to interaction and engagement with intended targets.- Develop messaging and branding content specific to the Enterprise entities. Ensure that all content conforms to and is grammatically and stylistically aligned to message and brand standards.- Supervise a team of at least two with respective responsibilities for graphic design and marketing automation. Serve on preestablished content review and crosscheck team to ensure content is accurate.- Develop and deliver campaigns to targeted audiences- Create and manage marketing and advertising budget and managing expenses to budget- Design and develop analytics to support and measure success of corporate strategies, such as lead generationExperience & Education: A four-year college degree or completion of a specialized course of study at a business school; international degrees are also acceptable or equivalent work experience. This position requires 5-10 years of similar or related experience, with working supervisory experience preferred. Strong skills in Adobe Creative Suite as well as proficiency in Microsoft Office products, including MS Word, PowerPoint, and Excel.BankSouth is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status.Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible scheduleFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceSchedule:Day shiftCOVID-19 considerations:To keep our bankers as safe as possible, we’ve installed clear plastic barriers, and provided face masks and hand sanitizer.Work Location: Multiple Locations |