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|Job Category :
||Product Marketing Manager
|Job Description :
||At Drip we believe the world needs independent retail. Thousands of ecommerce brands all over the globe trust Drip to build engaging and profitable relationships with their customers. Our ecommerce marketing automation platform has generated more than $1 billion in revenue for our customers since 2018. We do this by unleashing the power of direct-to-consumer brands’ customer data to deliver perfectly personalized email and SMS marketing strategies that are proven to grow their revenue. And we’re just getting started! We are well-funded, growing super fast, and building a beautiful product with crew members located around the US and in our Minneapolis Hub.
Working at Drip means empowering the ecommerce rebellion alongside some of the best people in the biz. We’ve worked hard to build an awesome company culture based on our 5 Guiding Principles that are more than just words on a wall (learn more: www.drip.com/about). Ready to empower the rebellion? Join Drip!
About the opportunity:
An important position within our marketing organization, your mission is to make our target customer feel like “Drip gets me” by intimately understanding the needs of our buyer and cascading that knowledge throughout the organization in the form of powerful storytelling and scalable product marketing systems.
This is a highly cross-functional role that requires the ability to coordinate across Product, Marketing, Sales and Success. It will take EQ to do so in a collaborative, impactful manner.
This is a tremendous opportunity for someone to work on a truly innovative and well loved product in the explosive world of ecommerce.
About your day to day:
We think about the role as ranging from strategic to tactical with each building upon each other to drive Drip’s growth:
Work with Product, Marketing, Sales and Support teams to create and execute launch plans for new products and features – coordinating cross-functional release efforts.
Prepare internal teams for the launch of new products and features – including coordinating the development of internal tools and external collateral.
Positioning and Messaging
Distill complex products into compelling, simple and differentiated narratives that resonate in markets.
Work on updating and maintaining website and other content to ensure consistency with brand level messaging and positioning.
Be the expert on our buyers: who they are, how they buy, how they feel, their key buying criteria and their buyer journey.
Be an expert on our competition: who they are, how they are positioned, and the space in the market Drip best fills.
Growth / Measurement
Assess the effectiveness of all of these efforts, and report back to the business on required changes.
Who You Are:
3- 5 years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
At least 2 years of product marketing or go-to-market experience
Experience working on marketing or growth throughout a product’s lifecycle across functions
Bonus if you have experience with ecommerce and/or DTC brands
What We Offer:
Competitive pay, benefits, and equity
Challenging and meaningful problems to solve – you will invariably make a difference and impact
The chance to learn from some of the best people in the business, including our fiercely compassionate leadership team
A vibrant and devoted team, who still finds time for fun
Digital first culture – we’re open to crew members working remotely or from our Minneapolis Hub
Finally, just good humans…no jerks!
Compensation: $70,000 – 90,000 Annually
To create a space of trust with our crew members we make compensation ranges for each of our positions public. We select our initial range through national compensation survey data. Factors that impact salary are: tenure, performance and geographic location. If you are outside of this range, we encourage you to apply and also provide us with your compensation expectations.
We consider working for a successful early-stage tech company to be a unique and exciting opportunity. You will work hard and face exciting challenges, but our positions come with amazing advantages and fulfillment to those who earn them. If you bring your best self to the table, we’ll bring some great stuff in return.
Drip is an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s individualities and honor their unique strengths from all different walks of life. We embrace diversity of perspective and ideas which leads to people’s growth, product innovation and ultimately a successful business.
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