| Job Description : |
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA.
Minimum qualifications:
Bachelor’s degree or equivalent practical experience
7 years of experience with product or partner marketing
Experience with product roadmaps and informing business decisions with data and consumer insights (e.g., quantitative and qualitative)
Preferred qualifications:
Experience at a consumer subscription based service
Experience with integrated marketing campaigns
Experience with go-to-market campaigns across digital and offline retail channels’
Experience working with partners and scaling programs globally
Ability to communicate cross-functionally with all levels of management and work on multiple projects simultaneously
Ability to work in a changing environment
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you will be a strategic marketer who can help take the Google One product to the next level by collaborating with other Google product areas, such as Google Workspace, Nest, and YouTube to launch new Google features, bundles, and campaigns. You’ll own the end-to-end effort of developing user insights, influencing the product roadmap, and creating a go-to-market strategy for Google One launches. In addition, you will execute integrated consumer marketing campaigns, including leading messaging, blog post, public relations, video content, website, etc. This is a highly cross-functional role partnering closely with Research, User Experience, Product, Strategy, Finance, and Engineering teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Manage an ongoing research agenda and deliver actionable insights that inform marketing decisions and influence product roadmap.
Develop marketing strategy for new product and cross-Google launches including naming, core product positioning, key value propositions, messaging, and a portfolio of claims.
Create marketing go-to-market plans, execute campaigns, and develop marketing assets (e.g., website, product videos, blog, public relations, and social plans) for Google One-led launches.
Influence development of partner marketing plans to drive acquisition opportunities and oversee partner driven marketing campaigns.
Partner with Finance and Analytics teams to measure performance and optimize campaigns.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. |
