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| Job Category : | Management |
| Company Name: | The Watkins Company |
| Position Name: | Senior Brand Manager |
| Location : | Winona, MN 55987 |
| Job Description : | Senior Brand ManagerSchedule: Core Business Hours Monday – FridayRemote Position: The Watkins Company offers a flexible work environment with this position having the flexibility to work remotely. Our ideal candidate will reside in the greater Twin Cities area or Winona, MN area.From the bluffs of the Mississippi River in Winona, Minnesota, The Watkins Company has been crafting award-winning gourmet products since 1868. Known for world-famous Vanilla Extracts, Cinnamon and Black Pepper, Watkins products have been family favorites for generations. As a leader in gourmet flavoring, The Watkins Company continues to be innovative in categories including the Organic Extracts, Organic Spices & Dry Seasoning Mixes, and natural Baking Decorations & Food Coloring that do not contain artificial dyes.The Watkins Company has an opening for a full time, Senior Brand Manager. As a Senior Brand Manager, you will manage the day to day business activities of the assigned product lines to help meet the company’s growth objectives as well as provide direction to sales and marketing analytics through trend and syndicated data analysis. This role develops long and short term strategies, helps bring new products to market and performs product line reviews, financial analysis and SKU rationalization to help achieve corporate profit, volume, and share objectives.The duties and responsibilities include, but not limited to the following:Develops a comprehensive strategy to drive profitability in both category growth and market share for assigned product lines and performs P&L Development, Competitive Analysis, Pricing/Sizing Analysis and Category Analysis.Oversees the work of the Sales and Marketing Analyst, ensuring syndicated data and insights and appropriate actions are developed and shared across sales, marketing and leadership, and is built into strategic plans, market and competitive performance tracking and business reporting.Translates consumer insights and competitive intelligence into the development of new ideas and products.Manages the development and introduction of new products in cooperation with Project Management and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value.Monitors performance measurements to ensure sales volume, share and profit objectives are accomplished. Recommends and implements corrective actions.Acts as liaison with all other corporate functions to ensure business initiatives receive necessary focus.Develops meaningful consumer positioning for all assigned product lines that create added value versus competition and effectively communicate product advantages to consumers.Works hand-in-hand with the sales organization in creating customer presentations to ensure corporate objectives are met and that our strategies and programs are effectively implemented.Directs vendors in the development of new products and implementation of marketing strategies and programs.Our ideal candidate will have at a minimum:A Bachelors Degree in Marketing, Business, or related study; Master’s in Business Administration – Preferred.Minimum 5 plus years experience working in brand marketing/brand management within a Consumer Package Goods (CPG) company.Minimum 5 plus years experience working with progressive Syndicated DataDemonstrate intermediate proficiency in Microsoft Office including Excel, Word, and PowerPoint.In addition to working in a strategic, dynamic and collaborative work environment, with a tight knit team, The Watkins Company offers a competitive benefits package including best in class Medical, Dental, Life and AD&D Insurance, 100% employer paid leave, as well as a flexible working environment, hybrid scheduling for remote and in office work, generous PTO package available upon hire, 10 fully paid holidays, summer hours, and $1 for $1 401k match program.The Watkins Company is an Equal Opportunity EmployerJob Type: Full-time |
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