Job Opening for Sr. Product Marketing Manager – Contact Center in Plivo Inc (Remote)

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Job Category : Management
Company Name: Plivo Inc
Position Name: Sr. Product Marketing Manager – Contact Center
Location : Remote
Job Description : Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers in a more efficient and meaningful way.Plivo’s mission is to simplify business communications. Thousands of businesses around the globe including IBM, Workday, Godaddy, and Lifesize rely on Plivo to power their voice and SMS communications at global scale.Founded in 2011, Plivo has over 180 employees across its US and India offices. Plivo is part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.We are seeking a high-performing Contact Center Product Marketing Manager, responsible for driving growth by taking Plivo’s CCaaS solution to the market, evaluating pricing models, constructing go-to-market strategies, customer adoption, and delivering clear value propositions, positioning, and messaging.You will help define the target accounts, develop the ideal customer profile, produce comprehensive competitive analysis and execute a staged launch strategy.The position involves leadership, project management, and cross-functional coordination across Marketing, Sales, Product Management, Support, and other stakeholders and will play an important role in Plivo’s growth strategy.Join us for a unique opportunity to work across the full product lifecycle, from helping shape product updates to driving new customer activation, and product engagement.What You’ll Be DoingLead integrated go-to-market planning and execution for a new product, inspiring and leading the work of cross-functional teams, including product management, content marketing, design, web, sales, and digital marketingOwn the creation of marketing content and programs that crisply articulate the value proposition to relevant audience segments, including content for the website, blog posts, videos, webinars, and other content marketingDevelop business plans, pricing, positioning, and go-to-market plansServe as the subject matter and customer experience expert to inform and support product direction with your deep understanding of customer needsUnderstand the competitive landscape, spot and follow key trends, use insight to contribute to feature prioritizationOn your own and with the help of the Marketing team, you will create compelling audience-targeted content ( videos, presentations, webinars, analyst papers etc.) to engage the target audience and drive product adoptionCreate effective sales enablement tools which highlight differentiated customer value to support the sales force in attracting buyers and moving buyers through the funnelNurture an on-going dialogue between Sales and Marketing to inform messaging, key talking points, support materials and product feature updatesYour Ideal Skill SetYou have rich experience working on B2B technical products, tools, or software and bringing them to market – Contact Center marketing experience is a big plusDemonstrated ability to work equally easily with technical product managers as with creative writers.Defining buyer personas and building target account lists for Account Based Marketing purposes is like bread and butter to youYou’re comfortable being in a role where you inform product roadmap strategy and definition based on your knowledge of the target audience and competitive landscapeYou’ve had measurable success in marketing to C-level audience and other strategic decision makers in growth, mid-market and/or enterprise companiesSuccessful experience in creating content such as blogs, webinars, videos that aligns to buying stages and increases conversion rates (creation may be done in collaboration with internal or external specialists such as writers or video editors) .You naturally look for data to guide decisionsYou are a self-start who has demonstrated the ability to think strategically but also to execute tactically, as neededYou are very comfortable leading across functional teams and with colleagues in multiple geographic locations around the worldPerks and BenefitsOpportunity to own a product from the startOwnership driven cultureCompany-paid medical insuranceGreat Health, Vision and 401K benefitsGenerous vacation policyJob Type: Full-timePay: $110,000.00 – $150,000.00 per yearBenefits:401(k)Dental insuranceEmployee assistance programFlexible scheduleHealth insuranceLife insurancePaid time offProfessional development assistanceReferral programRetirement planVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payExperience:Product Marketing: 3 years (Required)SaaS: 2 years (Preferred)Work Location: Remote
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