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|Job Category :
||Canopy Growth Corporation
||Trade Marketing Manager – USA (BioSteel)
|Job Description :
BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The US Trade Marketing Manager will be instrumental in supporting the expansion of the BioSteel brand across the United States. This includes building upon successes and introducing the brand to new retailers and consumers.
In this role, you will work alongside the sales and marketing teams to develop, manage, and execute trade programs with a goal of driving velocities, awareness, trial, and image for the BioSteel brand, while also educating consumers and the trade.
You will also work on the creation and deployment of POS and merchandising tools and analyze the performance of these initiatives.
Support the development and execution of BioSteel’s US National and Key Account trade marketing strategy including the development of visual merchandising tools, trade programming, and education across multiple channels
Bring the BioSteel brand to life at retail by applying a consumer-first approach and leveraging a wide range of brand assets to connect with consumers with a goal of driving distributor and retailer engagement and sell-through
Identify and facilitate opportunities to drive business growth and brand priorities with our top customers
Support the on-boarding of new retailers with unique trade programming and build integrated marketing plans cross-functionally to amplify the message
Build and implement scorecards to track overall metrics and analyze performance of trade programs
Ensure guidelines are in place to support the execution of trade tools by our distributors and field teams
Work cross-functionally and with external vendors on the design, budgeting, and procurement of trade tools
Support the sales team and act as a point of contact for retailer marketing questions and needs
Ensure that key information is captured and shared with stakeholders in a timely manner
All other duties as assigned
Bachelor’s Degree in Marketing or Related Field
5+ years of relevant trade marketing and retail execution experience with a proven track record of success
A love for sports and a passion for building brands
Must have an in-depth understanding of the US retail environment
Comfortable working with data and the ability to use data to identify trends and opportunities
Adaptable to respond to the demands of a rapidly growing and changing business
A strategic and innovative thinker with the ambition to act like an owner in a highly entrepreneurial environment
Highly organized and detail-oriented with the ability to manage multiple projects at once
An enthusiasm for doing things the right way to put yourself and the brand in the best possible position
Ability to build, foster and nurture strong relationships with internal and external partners
Excellent verbal and written communication skills
Ability to travel as needed
This is a full-time remote role based out of Chicago, IL.
BioSteel is a subsidiary of Canopy Growth. At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Canopy Growth offers a wide range of benefits for employees in the United States including: medical, dental, vision, life insurance, short-term disability, long-term disability, 401k plan, and paid time off.
We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.
Canopy Growth and BioSteel welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.
One last note: the chosen applicant will be required to successfully complete background and reference checks.
Thank you so much for your interest in Canopy Growth and BioSteel.
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