Meta adds the ability to share video from third-party apps directly to Facebook Reels – TechCrunch


Facebook is adding the ability to place roles from third-party apps, parent company Meta announced on Tuesday. The company is introducing a “Sharing to Reels” integration, which will help developers make it easy for people to share video from their apps directly to Facebook.

“Once integrated, third-party apps will have a Reels button so people can share short videos and then customize them with Reels editing tools such as audio, text, effects, captions, and stickers,” said John McCarthy, Meta’s director of product management. a blog post. “Instead of downloading their video content and uploading it later, they can now seamlessly create and share video with the tap of a button.”

Meta stressed that as part of the launch, several of its partners, including Smule, Vita, and VivaVideo, have already integrated the “Share on Reels” button into their apps. Developers interested in integrating the button into their apps can read more about it on Meta’s developer website.

The company says the new feature will help people reach new audiences on Facebook and builds on the “Share to Stories” feature, which allows developers to allow their users to share content to Facebook Stories directly from third-party apps.

Image Credits: Meta

Today’s announcement comes as Facebook recently rolled out Reels worldwide following its public launch in the US last September. In addition to the global rollout, Facebook also introduced more creative tools and new ways for creators to monetize their roles through advertising, and soon stars.

While Reels first started out as a way to fight TikTok directly with a feature in the Instagram app, Meta also brought them to Facebook shortly after. The company praised during its Q4 2021 earnings that Reels is now by far the fastest growing content format. The company also said Reels was the biggest contributor to growth on Instagram and also “grew very quickly” on Facebook.

Reels is one of the largest product investments at Meta, which has publicly discussed the threat of TikTok. Meta CEO Mark Zuckerberg has called TikTok a major competitor that is “growing pretty fast from a very large base”. It’s clear that Meta sees the new integration with third-party apps as a way to increase Facebook Reels’ popularity and reach as it continues to compete with TikTok.

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