Shopify launches new ‘Linkpop’ link in bio tool with built-in ecommerce features – TechCrunch


Shopify has entered the “link in bio” market with the launch of a new tool called “Linkpop,” the company announced Tuesday. The new offering is aimed at creators and allows them to sell products directly from their Linkpop page. Creators and sellers can include key links on the page and also launch storefronts to sell directly on the platforms where they interact with followers. Consumers can then browse a Shopify merchant’s product selection and make purchases directly on Linkpop without leaving the app they were using.

Merchants can create an account, link it to their Shopify store, and start adding shopable links to the page. They can also add links to websites, articles, videos, playlists and more. Shoppable links automatically sync with a merchant’s product catalog to display all the details a customer needs before making a purchase. Once a trader has created an account, they can share up to 200 links on their Linkpop.

Linkpop also includes built-in analytics tools that merchants can use to better understand how customers interact with their Page. They can view statistics such as link clicks and unique visitors. Sellers can also customize various parts of their Linkpop page, including the background color, logo, font, and more. You can also upload photos to accompany specific links.

“Sellers and creators today use multiple channels to engage with customers, and that number of touchpoints will only continue to grow,” said Amir Kabbara, product director at Shopify, in a statement. “With Linkpop, we have created a platform that unites all the links that sellers post on social channels. Even better, we’ve turned it into a shopping destination so it’s easy to buy products directly on Linkpop, which is a win-win for sellers and buyers alike.”


Image Credits: Shopify

The tool can be used by anyone whether they are a Shopify merchant or not. But the shoppable links are only available to Shopify merchants. Shopify notes that creators who are just getting started and haven’t started a business yet can use Linkpop to grow their audience and brand. Once they are ready to launch their store on Shopify, they can share products directly on their Linkpop page. Shopify hopes Linkpop users will eventually want to create a Shopify storefront to enable purchases on their Linkpop.

Link in bio pages have become more and more popular in recent years. People use them in different ways like some use them to link to their social media profiles, Spotify pages and YouTube channels while others use them to link to their online stores.

Linktree, one of the more popular “link in bio” services, recently announced a $110 million equity round led by Index Ventures and Coatue Management. The raise valued Linktree at a whopping $1.3 billion. Late last year, the company launched a Shopify integration to provide users with a way to promote their businesses and products directly on its platform. The partnership with Shopify came a few months after Linktree partnered with PayPal to extend the recently launched “Commerce Links” direct payment tools on Linktree.

Shopify has now launched a new tool to compete directly with Linktree. It also competes with the broader ‘link in bio’ market, which includes Shorby,, Beacons and more.

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