This day in market history: the Priceline IPO


Every day, Benzinga looks back on a remarkable market-related moment that occurred on this date.

What happened? On March 30, 1999, completed its initial public offering.

Where the Market Was: The Dow ended the day at 9,913.26. The S&P 500 ended at 1,300.75 points.

What else happened in the world? In 1999, Jack Kervorkian was convicted of second-degree murder for assisted suicide of Thomas Youk. Thirteen people were killed in a shooting at Columbine High School in Colorado. The average cost of a new home was $131,750.

Priceline’s Debut: Priceline went public at $16 a share on March 30, 1999. Just a month later, the stock closed at $162.37, an incredible 914 percent gain in one month.

Unfortunately, like so many other Dot Com darlings, Priceline’s meteoric rise was short-lived. The stock collapsed during the bubble burst, eventually losing 99 percent of its peak market capitalization of $23 billion by the end of 2000, to a low of $6.37 per share. Priceline made its first profit in 2001 and in 2010 became the largest online hotel reservation service in the world.

See also: How to invest in upcoming IPOs

After a name change in 2017 to Booking Holdings Inc BKNG, the stock now trades at $2,372 per share and has a market cap of $97 billion.

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