A powerful way to drive traffic to your blog is by submitting it to directories. This not only helps you gain a lot of targeted visitors but also builds your credibility as a blogger.
So, if you have a business blog, you may want to submit it to a few directories. Doing so can help boost traffic and encourage visitors to return.
What are directories?
Directories are sites that contain links to websites on the Internet. They are the biggest source of website traffic on the internet. Because of their huge web presence, they are some of the best sources for targeted visitors to your site.
What is in it for you?
The main reason why you should be promoting your business blog in directories is for the search engine optimization (SEO) benefits that it will bring you. Because of the large amount of traffic that comes from directories, you get increased exposure on search engines. This results in higher ranking of your site on search engines which will increase your sales and profits.
How do you get started?
You can join all sorts of directories available online but not all directories can help you get ranked higher on search engines. For example, directory which do not have an active submission program, or have poor content are not worth submitting to at all.
- Join and use free local business directories like Yelp, Merchant Circle, Insider Pages, City Search, Bizify, and others.
- Join and use general business directories like DMOZ, BOTW, Yahoo! Directory, Bizjournals (or your regional newspaper’s site) and many others.
- Join and use industry-specific directories like Google Places (formerly Google Local) for local businesses.
To get the most out of your blog promotion, remember that different directories offer different benefits. Also note that some directories are worthwhile for businesses of all sizes, while others are better suited for smaller companies or sole proprietorships. Finally, remember that submitting too often can actually turn off site editors and limit your chances of getting listed.
While there are a number of blogs listing the top business blogging directories, it is often difficult to sift through all of them to find those that are really worth your time.
Blog directories can be an excellent way to get free traffic for your blog, but it’s important to choose the right directory for your content. The wrong one can actually do more harm than good, sending away potential readers and customers.
Promoting your business blog in directories is a very efficient way to promote your business. It is also one of the most affordable ways to get exponentially more traffic to your site.